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Keywords: Conventional SWOT analysis
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2024) 36 (4): 992–1019.
Published: 10 April 2023
..., which is another valuable benefit of the APPNIE model. The remainder of this paper is organised as follows. The first part presents an overview of the main elements considered in conventional SWOT analysis. Subsequently, the new tool is detailed. In the subsequent paragraphs, the main implications...
