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Keywords: Conventional SWOT analysis
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2024) 36 (4): 992–1019.
Published: 10 April 2023
... business units and the products the company produces. In line with these previous works that emphasise the limits of conventional SWOT analysis and by leveraging the resource-based view (RBV), this paper proposes a new matrix. The framework is a dynamic SWOT analysis, composed of eight quadrants...
