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Keywords: Credit cards
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Journal Articles
Journal:
The TQM Journal
The TQM Magazine (1995) 7 (3): 6–11.
Published: 01 June 1995
...Jerry Hines In March 1990, AT&T entered the credit card business under a unique set of circumstances; from its first day in existence, the company’s credit card subsidiary built itself up, based on total quality management principles. While most firms embracing total quality management have had...
