Keywords: Critical thinking
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Journal Articles
Journal Articles
The TQM Magazine (2005) 17 (4): 309–321.
Published: 01 August 2005
... for improving profits by aiming for high customer satisfaction may be a very worthwhile proposition, although for some businesses and products it might be difficult to see the pay‐off. This may be one of the reasons for some of the instances of TQM implementation failure. Total quality management Critical...

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