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Keywords: Customer behaviour
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2019) 31 (6): 1093–1115.
Published: 01 October 2019
... and service. The purpose of this paper is to measure the effect of hard and soft TQM factors on the behavior of customers based on the role of innovation and continuous improvement. Design/methodology/approach The research model was extracted from TQM variables in hard and soft parts, customer behavior...
