...Çağlar Samsa Purpose In this study, the author aimed to measure the effect of customer loyalty on customer citizenship behavior as well as the effect of experience value perceptions of tourist railway journey customers on customer loyalty within the scope of social exchange theory. Design...

... of customer experience value is an important determinant of customer value co-creation behavior (customer citizenship behavior and customer participation behavior) in hospitals. Research limitations/implications The limitation of the study is that the study was conducted only in public hospitals...

...Estelle van Tonder; Daniël Johannes Petzer Purpose Marketing literature has made little progress on the connection between service quality and customer citizenship advocacy, helping and feedback sub-dimensions that may promote competitiveness. It is also unclear to what extent service quality may...