Keywords: Customer loyalty
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Journal Articles
The TQM Journal (2025) 37 (9): 81–97.
Published: 10 October 2025
... attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . Tourism Surveys Regression analysis Customer loyalty Museum Touchpoints Over time museums have undergone a significant transformation, becoming...
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The TQM Journal (2019) 31 (3): 436–450.
Published: 24 April 2019
... of a service and to recommend the service to others, making customer retention “highly profitable” and effective in helping gaining new customers. Satisfied customers are more likely to continue buying the services and engage in positive word-of-mouth. For customers, loyalty has also benefits in terms of time...
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The TQM Journal (2017) 29 (1): 19–36.
Published: 09 January 2017
...Ernest Emeka Izogo Purpose The purpose of this paper is to examine how firms can influence customer loyalty through customer commitment by leveraging two constructs of service quality: service assurance and service reliability. Design/methodology/approach The analyses are based on 138...
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