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Keywords: Customer profiling
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Journal Articles
Journal:
The TQM Journal
The TQM Magazine (2004) 16 (1): 45–49.
Published: 01 February 2004
... directed toward the customer tend to be associated with higher financial performance in terms of net profit after tax. © Emerald Group Publishing Limited 2004 Quality improvement Customer profiling Financial performance Data analysis Samples Portugal The globalization...
