... demographic variables (gender and age group) and two behavioral variables (date of transactions and time of purchase) are critical variables for market segmentation when total money spent and purchased merchandize items are taken into consideration. Practical implications This case study can...

...Chih-Yi Chi; Chih-Hsuan Huang; Yii-Ching Lee; Cheng-Feng Wu; Hsin-Hung Wu Purpose The purpose of this study is to identify critical demographic variables that would significant influence each dimension of patient safety culture. Understanding nurses' attitudes toward patient safety is important...