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Keywords: Design-driven innovation (DDI)
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2021) 33 (7): 148–175.
Published: 05 July 2021
...Emanuela Conti; Andrea Chiarini Purpose This paper aims to investigate the phases of new product development within the design-driven innovation (DDI) process, the role of designers and collaborators in the process and how this process relates to some quality principles. Design/methodology...
