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Keywords: Determinants of loyalty and WOM
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2022) 34 (5): 957–978.
Published: 27 May 2021
... of loyalty and WOM Insurance companies Car insurance It has been well known that customer-perceived service quality, customer value and satisfaction have been the most important success factors of business competition for both manufacturers and service providers (Parasuraman et al., 1988...
