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Keywords: Digital innovation
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2026) 38 (11): 252–277.
Published: 28 August 2026
... future research agendas. We want to understand the mechanisms by which digital innovation adoption (DIA) and digital transformation (DT) help small and medium enterprises (SMEs) achieve competitive advantage and enhance operational performance, ultimately leading to sustainable competitive advantage (SCA...
