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Keywords: Equity theory
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2026) 38 (11): 104–123.
Published: 30 March 2026
... outcomes, their role in fostering SS through user engagement remains underexplored. Design/methodology/approach A behavioural model was developed by integrating the Theory of Planned Behaviour (TPB), Technology Acceptance Model (TAM) and Equity Theory. This study used a time-lagged survey of 406 users...
Includes: Supplementary data
