...Anurodhsingh Khanuja; Rajesh Kumar Jain Purpose This paper aims to establish a relationship between supply chain integration (SCI) and supply chain flexibility (SCF) to develop a two-dimensional approach, i.e. integrated flexibility. Design/methodology/approach Building on a relational view...

.... Firms need to succeed in markets where a range of non‐price advantages are expected by customers. Order‐winning criteria include rate of innovation, fitness for purpose, volume flexibility, variety, extreme customisation and, above all, rapid responsiveness. Increasing global and local competition mean...

... in a workforce that is not as committed to the job. Japan is also making faster improvements in product variety and new product development speed. Asserts that in order to compete, the West must make improvements in flexibility, not just in quality ‐ something which will be merely a basic manufacturing...