... deployment Focus groups Acting as a source of corporate renewal and competitive advantage, successful new product development (NPD) has become a strategic necessity for many companies (Bowen et al., 1994). Over the years, many quality improvement tools have been introduced by academics...

... the customer has not been recognized for its full significance. Numerous methods of gathering information are being explored, with one of the larger providers introducing the use of regular customer focus groups. It is argued that this method, rarely employed in the UK, is particularly appropriate to use...