Keywords: Gamification
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Journal Articles
The TQM Journal (2021) 33 (6): 1222–1244.
Published: 01 December 2020
... in cities, trying to encourage citizens' sustainable behavior. Several mobile applications (apps) related to the mobility sector have embedded gamification mechanics applied in non-gaming contexts, able to create and increase user engagement and to manage users' behavior ( Deterding et al., 2011...

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