..., the quality imperative, and the quality first philosophy. © MCB UP Limited 1999 Creativity Human relations Motivation Work Quality The momentum toward an increasingly open and globally competitive marketplace now has an unstoppable force, and quality of product and service...

... not guarantee that they behave ethically in the best interests of the customer, i.e. with the democratic attitudes and skills of openness, honesty, respect, listening to the customers’ needs, etc. Corporate culture Democracy Human relations Innovation Organizational change Participation Top...