...Suyuan Wang; Huaming Song; Hongfu Huang; Qiang Huang Purpose This paper explores how the manufacturer’s strategic choice (acquisition or investment) impacts product quality in a supply chain comprising two complementary suppliers and a common manufacturer. Design/methodology/approach...

... to take a competitive, customer‐oriented approach to the airline business. Putting the customer first means investing in quality service and product innovation, and that has been one of SIA’s corporate strategies since it was established. Investing in quality service means investment in new aircraft...