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Keywords: Italian tourists
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2024) 36 (5): 1346–1368.
Published: 20 December 2022
..., the study explores the effect of interactivity in increasing authenticity. Design/methodology/approach Data were collected through an online questionnaire of a sample of Italian tourists who had previously booked a service on Airbnb. The analyses were conducted by adopting partial least squares...
