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Keywords: Logos
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Journal Articles
Branded
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Journal:
The TQM Journal
The TQM Magazine (1997) 9 (5): 320–321.
Published: 01 October 1997
...John Peters Considers the importance of brand names. Looks at Manchester United as a club which has built a brand and notes the merchandising director’s comments that the logo and control of its usage are vital to the interests of the club. Suggests all companies should consider their brand image...
