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Keywords: Loyalty intentions
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2018) 30 (5): 444–457.
Published: 16 July 2018
... in contributing to customer loyalty intentions. Design/methodology/approach Data were collected by means of a survey on almost 6,000 subjects belonging to the Nielsen consumer panel. Two ordinary least squares regression models with clustered standard errors estimate the relationship between touchpoint...
