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Keywords: Market orientation (MO)
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2020) 32 (6): 1507–1524.
Published: 09 March 2020
... to construct structural measurement model, formulation of testable hypothesis and operationalization of constructs. Findings It is discovered that TQM has a positive and significant effect on the market orientation (MO). Similarly, the results showed that MO has a positive and significant effect on the OP...
