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Keywords: Marketing communication
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Journal Articles
Social media marketing in the wellness industry
Available to Purchase
Journal:
The TQM Journal
The TQM Journal (2014) 26 (3): 253–260.
Published: 08 April 2014
...Professor Claudio Baccarani and Dr Jacques Martin; Stefan Olof Lagrosen; Kerstin Grundén Purpose – The advent of social media is dramatically changing the way marketing communication is conducted. This paper reports a study regarding the use of social media in the wellness industry. This industry...
