Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-3 of 3
Keywords: Marketing strategy
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Journal:
The TQM Journal
The TQM Journal (2020) 32 (4): 795–814.
Published: 22 April 2020
...Theresa Eriksson; Alessandro Bigi; Michelle Bonera Purpose This paper explores if and how Artificial Intelligence can contribute to marketing strategy formulation. Design/methodology/approach Qualitative research based on exploratory in-depth interviews with industry experts currently working...
Journal Articles
Journal:
The TQM Journal
The TQM Journal (2008) 20 (4): 356–371.
Published: 13 June 2008
... and marketing. Anders Warell can be contacted at: a.warell@massey.ac.nz © Emerald Group Publishing Limited 2008 Automotive industry Brand image Marketing strategy Customer satisfaction In this study, the overall approach of Wikström for the design of semantic word scales was used...
Journal Articles
Journal:
The TQM Journal
Total Quality Management (1990) 2 (3)
Published: 01 March 1990
..., is critically dependent on people, relationships and commitment. © MCB UP Limited 1990 TQM Marketing strategy Corporate culture Universities TOTAL QUALITY MANAGEMENT TOTAL QUALITY TRANSPORT THE TRANSPORT DEVELOPMENT GROUP HAS REVOLUTIONISED ITS COMPANY CULTURE WITH TQM The development...
