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Keywords: Millennials
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2023) 35 (3): 719–733.
Published: 14 April 2022
...Grazia Murtarelli; Carolina Collina; Stefania Romenti Purpose Chatbots represent one of the most relevant trends within the communication settings and the management of relationships with consumers. New generations, such as millennials are favourable to interact with chatbots instead of human...
