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Keywords: Mobile communication systems
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Journal Articles
Investigating the impact of service quality and customer satisfaction on customer loyalty in mobile telephony in Greece
Available to Purchase
Journal:
The TQM Journal
The TQM Journal (2010) 22 (3): 330–343.
Published: 27 April 2010
... telephony sector, where several studies confirmed the positive effect of service quality on satisfaction (Kim et al., 2004 ; Lee et al., 2001 ; Lim et al., 2006). Customer services quality Customer satisfaction Customer loyalty Mobile communication systems Greece...
Journal Articles
Effect of smartphone aesthetic design on users' emotional reaction: An empirical study
Available to Purchase
Journal:
The TQM Journal
The TQM Journal (2008) 20 (4): 348–355.
Published: 13 June 2008
... colour combinations, treatments, and textures on user emotional reaction to smartphones. The research conducted to generate the data was limited due to time and resource constraints when planning the study: Parul Nanda can be contacted at: pnanda@rim.com Mobile communication systems...
