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Keywords: Mobile instant messaging
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2020) 32 (6): 1139–1158.
Published: 05 May 2020
...Letizia Lo Presti; Giulio Maggiore; Vittoria Marino Purpose Mobile instant messaging (MIM) is changing how we communicate with customers transforming what we used to buy as products into services. Servitization is the strategy by which the services offered in combination with a product become...
