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Journal Articles
Does navigation quality and safety quality motivate users’ to recommend smart helmet technologies? The roles of trust and anthropomorphism
Available to Purchase
Journal:
The TQM Journal
The TQM Journal (2025)
Published: 22 April 2025
.... Data analysis was performed using partial least squares structural equation modelling (PLS-SEM) to test the hypothesised research model. Findings The results indicate that navigation quality and safety quality directly influence users’ recommendation behaviour. In contrast, anthropomorphism does...
