...Emanuela Conti; Andrea Chiarini Purpose This paper aims to investigate the phases of new product development within the design-driven innovation (DDI) process, the role of designers and collaborators in the process and how this process relates to some quality principles. Design/methodology...

... (Yang and Cheng, 2010 ; Heilman, 2016). New and innovative ideas in new product development usually result from the application of creative thinking. A creative process generally means a set of steps from the recognition of a problem, through incubation and conscious reflection on the problem...

...Olaf A.M. Fisscher; Petra C. de Weerd‐Nederhof Total quality management (TQM) for new product development (NPD) implies first, external quality (EQ): a focus on market demands and organizational embedding; second, internal quality (IQ): the efficiency of the primary NPD processes, and third...

... a discussion of the approaches undertaken within a company’s NPDD process, thereby promoting understanding and improvement of the process. © MCB UP Limited 1999 Design Models New product development Small‐to‐medium‐sized enterprises A joint Engineering and Physical Sciences Research...

... demonstrates that experimental design is an efficient technique for new product development. To ensure success when undertaking experimental design in new product development, there are some prerequisites which have to be taken into account. These include, for example, the need for a better understanding...

...). Assessment Design New product development Qualitative techniques The ultimate aim of any business is to prosper and to do this it has to compete in the global marketplace. An increasing number of organisations are recognising that their competitive edge is achieved through the introduction of new...

... in a workforce that is not as committed to the job. Japan is also making faster improvements in product variety and new product development speed. Asserts that in order to compete, the West must make improvements in flexibility, not just in quality ‐ something which will be merely a basic manufacturing...