...Emanuela Conti; Andrea Chiarini Purpose This paper aims to investigate the phases of new product development within the design-driven innovation (DDI) process, the role of designers and collaborators in the process and how this process relates to some quality principles. Design/methodology...

... for customer delight. The proposed divergent–convergent reasoning procedure should be user friendly and besides assisting in structuring ideas it could also help to make innovation a more manageable part of product development. New and innovative ideas in new product development usually result from...

...Olaf A.M. Fisscher; Petra C. de Weerd‐Nederhof Total quality management (TQM) for new product development (NPD) implies first, external quality (EQ): a focus on market demands and organizational embedding; second, internal quality (IQ): the efficiency of the primary NPD processes, and third...

... need to be undertaken to assess the merits of the proposed solutions. Peripherals ‐ The details of the product, such as the aesthetics, packaging, storage and delivery methods. Design Models New product development Small‐to‐medium‐sized enterprises A joint Engineering...

... demonstrates that experimental design is an efficient technique for new product development. To ensure success when undertaking experimental design in new product development, there are some prerequisites which have to be taken into account. These include, for example, the need for a better understanding...

... be able to assure customers that established products will be produced in conformance to specifications, but also that a “right first time”mentality will pervade the development and introduction of new products. In short, new product development in many businesses has traditionally been a “black art...

... in a workforce that is not as committed to the job. Japan is also making faster improvements in product variety and new product development speed. Asserts that in order to compete, the West must make improvements in flexibility, not just in quality ‐ something which will be merely a basic manufacturing...