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Keywords: Online shopping
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2023) 35 (8): 2228–2254.
Published: 20 December 2022
...Sumreen Zia; Raza Rafique; Hakeem-Ur- Rehman; Muhammad Adnan Zahid Chudhery Purpose There is a growing trend in online shopping in developing and underdeveloped economies. Measuring web retail service quality is vital to enhance and retain online customers for higher profits. As a result...
