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Keywords: PAKSERV
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Journal Articles
Customer perceived service quality and loyalty in Islamic banks: A collectivist cultural perspective
Journal:
The TQM Journal
The TQM Journal (2016) 28 (1): 62–78.
Published: 11 January 2016
... cultural context. The purpose of this paper is to measure service quality of Pakistani Islamic banks through validating a culturally sensitive scale: PAKSERV. Furthermore, the path from service quality to customer loyalty has been presented through applying PAKSERV service quality scale. Design...
