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Keywords: Pakistan telecommunication sector
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2026) 38 (7): 1756–1774.
Published: 14 May 2025
... of Pakistan’s telecommunications sector. Design/methodology/approach Based on a positivist philosophy, the quantitative research design was considered suitable for attaining the intended research objectives. Data were collected purposively from 412 frontline employees from four mobile cellular companies...
