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Keywords: Perceived control
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Journal Articles
A comparison of quality satisfaction between transactional and relational customers in e-commerce
Available to Purchase
Journal:
The TQM Journal
The TQM Journal (2014) 26 (6): 577–593.
Published: 07 October 2014
...Yung-Shen Yen Purpose – The purpose of this paper is to examine quality satisfaction between transactional and relational customers in e-commerce, and it also explores the moderating effect of perceived control and perceived enjoyment on quality satisfaction. Design/methodology/approach...
