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Keywords: Perceived risk
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2023) 35 (3): 719–733.
Published: 14 April 2022
... (52.4%). Perceived ease of use (PEOU) and perceived usefulness (PU) of chatbots positively influence the attitude towards using them by millennials. Attitude towards using chatbots positively influence the behavioural intention to use chatbots. Finally, also perceived trust and perceived risk affect...
