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Keywords: Perceived risk theory
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2022) 34 (7): 134–164.
Published: 27 May 2022
... strategy in the food-service industry during the pandemic. It also investigates the impact of DT on customers' risk perception (CRP) and customers' intention to go to restaurants (CIR) in Italy. Design/methodology/approach Based on the theory of planned behaviour and perceived risk theory, this study...
