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Keywords: Qualitative study
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Journal Articles
Journal Articles
The TQM Journal (2026) 38 (5): 1049–1067.
Published: 18 February 2025
... 2025 Emerald Publishing Limited Licensed re-use rights only Artisans Women empowerment Madhubani painting Regional development Qualitative study Despite the immense potential of the artisan industry, it remains a decentralized and under-supported sector with weak infrastructure...
Journal Articles
Journal Articles
The TQM Journal (2020) 33 (1): 17–32.
Published: 26 June 2020
... the prominent social media platforms in Indian beauty and wellness industry and to establish dimensions of social media activities. Design/methodology/approach This is a qualitative study in which in-depth interviews were conducted with owners and managers of beauty and wellness centres, who use social...

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