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Keywords: Semantics
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2008) 20 (4): 372–388.
Published: 13 June 2008
... for the elicitation of type 2 selection of pack physical properties; reducing the complexity of the semantic differential survey used to elicit consumer perceptions; and structuring a process for selection of the Kansei words. Findings The work has shown that the proposed toolkit is able to support...
