... initiative within the past five years. Findings A comparative analysis shows trends, similarities and differences, and future directions of quality in both countries. The paper concludes by identifying important lessons for senior management needing to make changes in this important aspect of any...

...John Kind Argues that with increasing competition, the nurturing of creativity is essential to promote differentiation and superiority. Therefore, senior managers need to devote much more time and attention to the key issues facing their businesses. They need to gain much more practical experience...

..., the company was quickly placed on the map as a model company, which others could study for advice on how to enhance quality efforts. © MCB UP Limited 1990 Corporate culture Teamwork Senior management TOTAL QUALITY MANAGEMENT CULTURE CHANGE: THE COMMON GOALS LYNN YOFFEE SPELLS OUT THE REASONS...