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Keywords: Service quality
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Journal Articles
Gustavo Quiroga Souki, Alessandro Silva de Oliveira, Maria Manuela Martins Guerreiro, Júlio da Costa Mendes, Luiz Rodrigo Cunha Moura
Journal:
The TQM Journal
The TQM Journal (2023) 35 (8): 2255–2281.
Published: 09 December 2022
... orientation, service quality, atmosphere, social endorsement, reputation and status (Souki et al., 2020). Also, this study tests whether these perceived quality factors impact consumers' positive and negative emotions and memorable experiences (organism). The model also verifies if consumers...
