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Keywords: Servicescapes
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2019) 31 (4): 600–619.
Published: 13 June 2019
... servicescapes. This research deployed two studies to meet the objectives put forth. The first study was to identify the important dimensions that affect patient experience in a hospital journey. The second study was to apply a Taguchi experiment to examine the relative importance of different levels...
