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Journal Articles

Tourists' satisfaction and sense of belonging in adopting responsible behaviors: the role of on-site and social media involvement in cultural tourism

Mauro Dini, Ilaria Curina, Barbara Francioni, Sabrina Hegner, Marco Cioppi
Journal: The TQM Journal
The TQM Journal (2023) 35 (9): 388–410.
https://doi.org/10.1108/TQM-03-2023-0085
Published: 07 September 2023
... and loyal travelers. Moreover, results underline how the relationship between satisfaction and sense of belonging is significantly strengthened when tourists' on-site activity involvement increases. Conversely, the moderating role of social media involvement is not supported. Practical implications...
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