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Keywords: Social values
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2008) 20 (4): 338–347.
Published: 13 June 2008
... lightness/heaviness and refinement were included with the flower results. The PC score of each color and the corresponding kansei word were also classified into eight clusters. Electronic commerce Social values Culture Botany Horticulture Japan We give people flowers on special...
