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Keywords: Soft side
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2023) 35 (9): 231–255.
Published: 31 May 2023
... and organizational “soft” sides into real outcomes as represented by the organizational and individual “hard” sides. Practical implications The paper suggests the importance of TQM principles applied at universities' level, providing an in-depth description of “soft” and “hard” sides dimensions of TQM...
