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Keywords: Visual identity
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2020) 32 (1): 183–200.
Published: 09 October 2019
... groups of passengers differ, not due to the cultural context, but due to the ethnocentristic feeling, that is service quality values are higher when the domestic company is evaluated in both countries. Second, regarding visual identity perceptions, the cultural context explains perception differences...
