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Keywords: e-retailer service quality
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2023) 35 (8): 2228–2254.
Published: 20 December 2022
... in developing and underdeveloped economies. Businesses need to understand the market, attitudes and customer preferences. Hence, exploring the predictive nature of these trends regarding customer attitudes to e-retailing service quality in an emerging economy like Pakistan is exciting. From an emerging economy...
