The impact of cultural hallmark/mega‐events on national tourism development in selected west Indian countries

This article attempts to examine the impact that traditional island cultural events have on tourism development in some of the West Indian (Commonwealth Caribbean) islands, how national tourist boards and hotels use these mega‐events for promotional purposes, how these cultural events are looked upon by the tourists themselves, and the possible dilution of the basic traditions and cultures of the territories if they are abused for tourist gain only.