Article navigation
Volume 43, Issue 1
1 January 1988
This article was originally published in
The Tourist Review
The Tourist Review Cover Image for Volume 43, Issue 1
Review Article| January 01 1988

Mythe et tourisme

Publisher: Emerald Publishing
Print ISSN: 0251-3102
© MCB UP Limited
1988
The Tourist Review (1988) 43 (1): 2–6.
https://doi.org/10.1108/eb057984

Cet article étudiera la bipolarité des mythes et archétypes utilisés par les publicités touristiques pour inviter au voyage. L'auteur questionnera la valeur des mythes vis‐à‐vis du touriste. Elle analysera la démarche active pré‐requise à la transformation.

This content is only available via PDF.
© MCB UP Limited
1988
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Pay-Per-View Access
$39.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
146 Views

New and popular articles

How service robots shape tourists’ social avoidance intentions: the dual pathways of sense of control and perceived face threat
Corrigendum: Inclusive tourism: applying critical approach to a Web of Science bibliometric review
The impact of work-family policies on employee performance in the tourism industry
Does smart mobility matter? The halo effect of autonomous taxis on urban tourists’ post-visit destination evaluations and revisit intention

Suggested Reading

Intervention de Prof. Dott. A. Mariotti, Roma: (L'Institut italien de publicité et la propagande touristique)
The Tourist Review (April,1953)
Conception et réalisation d'une campagne de promotion et de publicité touristique
The Tourist Review (March,1972)
Ebauche d'un programme d'éducation au loisir touristique
The Tourist Review (March,1988)
Processus operatoire de la demarche marketing appliquee au cas de la province d'azilal situee dans le haut atlas (maroc)
The Tourist Review (January,1994)
L'accueil au cœur de la politique touristique
The Tourist Review (February,1986)

Related Chapters

The Movement and Distribution of Water in Soils
The Essence of Geotechnical Engineering: 60 years of Géotechnique
A study of low-energy dynamic compaction: field trials and centrifuge modelling
Ground and Soil Improvement
References
The Interaction Order

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal