Internationalisierung der hotellerie — unternehmerische barrieren; hemmnisse und chancen von klein‐ und mittelbetrieben Available to Purchase

The article deals with factors that act as an incentive to internationalisation of the hotels in the small‐to‐medium‐sized enterprises (SME) category in the traditional tourism countries, and also discusses the obstacles to internationalisation. The “OLI” approach according to Dunning (ownership advantages, location‐specific advantages, advantages of internalisation) is tested against the results of a survey of hotelkeepers in the Alpine countries, particularly Austria. It is not just the size of the enterprise that acts as a limit on the extent of internationalisation of SMEs. Other factors that determine the attitude taken towards internationalisation include market intelligence, financing problems, the degree of entrepreneurial spirit, and the specific nature of tourism services.