Article navigation
Volume 41, Issue 2
1 February 1986
This article was originally published in
The Tourist Review
The Tourist Review Cover Image for Volume 41, Issue 2
Review Article| February 01 1986

Anwendung des Verfahrens «Analytic Hierarchy Process (AHP)» bei der strategischen Planung von Verkehrsämtern

Günter Haedrich
Institut für Markt‐ und Verbrauchsforschung der Freien Universität Berlin, Corrensplatz 2, D‐1000 Berlin 33
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Print ISSN: 0251-3102
© MCB UP Limited
1986
The Tourist Review (1986) 41 (2): 8–13.
https://doi.org/10.1108/eb057945

Ausgangssituation: Probleme bei der Strukturierung von Entscheidungen Aus der Sicht marktorientierter Unternehmen bildet die strategische Unternehmens‐ und Marketingplanung eine Einheit; die Marketingplanung stellt die unternehmenspolitische Leitplanung dar (vgl. Haedrich/Berger 1982, S. 3).

This content is only available via PDF.
© MCB UP Limited
1986
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Pay-Per-View Access
$39.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
182 Views

New and popular articles

Hotel service robot–human interaction: when consumers simultaneously admire and fear robotic hospitality
Is anybody listening? Children and young people’s participation in tourism policy
Travel inspiration through multi-influencer content congruency: the mediating role of experiential-sharing attribution
Corrigendum: Museum service recovery: emotion regulation in responses to online negative reviews

Suggested Reading

Hotellerie: Strategische managementfalle vermeiden!
The Tourist Review (January,1989)
Einsatz des Portfolio‐Management in der Tourismus‐ und Fremdenverkehrsplanung
The Tourist Review (January,1984)
Feldforschung und tourismus
The Tourist Review (March,1984)
Strategische marketingplanung im reiseveranstaltermarkt der Bundesrepublik Deutschland — Ergebnisse einer empirischen Untersuchung
The Tourist Review (February,1990)
Verschiedene Kostenrechnungsverfahren in der Hotel‐Betriebsrechnung
The Tourist Review (March,1985)

Related Chapters

References
Mid-Range Management Theory: Competence Perspectives on Modularity and Dynamic Capabilities
References
Performance of reinforced soil structures
Reference
Contaminated Soil 2000: Seventh International FZK/TNO conference on contaminated soil

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal