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Volume 43, Issue 1
1 January 1988
This article was originally published in
The Tourist Review
The Tourist Review Cover Image for Volume 43, Issue 1
Review Article| January 01 1988

Mythe et tourisme Available to Purchase

Claude Moulin
Claude Moulin
Ph.D., Département des Sciences du loisir, Faculté des Sciences sociales, Université d'Ottawa, Ottawa (Canada)
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Author & Article Information
Publisher: Emerald Publishing
© MCB UP Limited
1988
The Tourist Review (1988) 43 (1): 2–6.
https://doi.org/10.1108/eb057984

Cet article étudiera la bipolarité des mythes et archétypes utilisés par les publicités touristiques pour inviter au voyage. L'auteur questionnera la valeur des mythes vis‐à‐vis du touriste. Elle analysera la démarche active pré‐requise à la transformation.

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© MCB UP Limited
1988
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