Managing for pleasure: Some lessons from a comparative review of management education programmes in tourism

Owners and managers in the world's most rapidly developing industry are under pressure. The real challenges of product and market differentiation, rising client expectations of facilities and globalising markets are placing great burdens on the competence, performance and adaptability of management at all levels in the tourism business. Their ability to succeed in a more competitive and rapidly changing global economic situation and the future national and international performance of tourism and related activities will depend largely on the skills, qualities and knowledge managers are able to bring individually and collectively to their businesses.